Just to put this into perspective – we have absolutely never met someone who even makes half a million per year, much less per month. And no, it’s not a typo, not a mistake. He genuinely makes $500.000 per month. We’d have to work a couple years to get close to that – not that we did the math or anything.
The 26-year old Tyler Blevins is a former professional Halo-player and currently the most popular and most-watched Fortnite streamer in the world. He told CNBC about his astonishingly high revenue. Apparently it comes from a combination of sources – the insane amount of Twitch followers he has is definitely a major influence.
If you’re not quite up to date on these matters – he has around 3.7 million followers there alone, and another 5 million YouTube subscribers. We didn’t bother adding up all of his social media followers, but he has even more of those.
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Ad revenue alone could probably buy him a new 3-bed house per month, but there is more. A huge part of his revenue is due to his Amazon and Twitch Prime subscribers. It costs $4.99 to subscribe to a streamer’s channel. From a user’s perspective, that really isn’t a lot. Half of it goes to Twitch, the other half to the streamer. When you’re as popular as Ninja, that alone could keep you fed of course, but there is more.
Ninja has benefited from a Twitch and Epic Games collaboration that lets Amazon and Twitch Prime subscribers obtain loot in the FTP game. In other words – subscribing to these services has benefits for the streamer, fan and the companies themselves.
Blevins has mentioned that he thinks this offer is one of the big reasons for the strong increase in his fan-base. He’s also joked about owing his fame to Drake – he held a high-profile gaming session with the rapper, and it brought him some 10k subscribers on his Twitch channel alone.
“I think I offer high-tier gameplay they can’t get with a lot of other content creators,” Ninja said when he was asked about his appeal (the part that wasn’t due to his knowing a pretty famous rapper). “It’s very difficult to be one of the best at a video game – or anything at all in the world. I’m very goofy. I do impressions, and just crazy shenanigans. The combination of that – it’s a hybrid. It’s just really fun to watch and a pretty positive environment as well.”
Ninja didn’t just get lucky though (as jealous tongues have claimed), he worked pretty hard to get to where he is now. He’s come a long way since his pro-Halo days a decade or so ago.
“I maintained my job I was working at Noodles and Company and I stayed in college while I was doing all these things,” he said. “I continued to do well in school and focus on the future of my life as well as working on streaming and competing in Halo. It was one of those things where, if I was doing well in school, putting in the time and effort there, in soccer as well, that I would be rewarded with playing as many games as I wanted. “
If that doesn’t sound like the exact thing we want from life, we don’t know what does. Ok sure, the soccer-playing is optional, but finishing college, holding down a job and building up a video game profession is pretty impressive. In fact, Ninja seems like a pretty good guy – here’s what he has to say about his journey:
“Honestly, I encourage everyone to do that. All the kids out there: you can’t just drop everything to focus on playing video games for a living. It’s also becoming a very competitive career choice. You want to make sure you’re securing your future while putting the extra time to make this happen as well.”
When we hear that sort of thing from a parent and teacher it just sounds like they’re crimping our style (do the cool kids still say that? It’s been a while), but when an actual pro tells it, it’s a little easier to believe, isn’t it?
If you’re wondering what he’s doing with the money…it doesn’t all go out for the somewhat ridiculously expensive in-game Fortnite items. He’s investing and saving most of it, with a lot being also spent for charitable donations.
That’s…. pretty cool of him. We’d have expected a little more in the way of parties and hookers, but it seems like this guy not only earns more than us, but is also a better person. Whatever, it’s all ‘business expenses’ anyway. Totally not jealous, no not us.