Apex Legends Has Earned An Eye-Watering Amount In Its First Month

The free-to-play battle royale model is one that’s pretty complex. By offering your base game for the low, low price of free, you’re relying solely on the optional extras if you want to bring home the dollar.

However, it’s a business model that seems to be incredibly lucrative – as long as your base game is good.

Credit: Respawn Entertainment

Free-to-play worked for Epic Games with Fortnite and now it looks like it’s working with Respawn Entertainment’s Apex Legends. It doesn’t come as too much of a shock to see that Apex is a seriously huge cash cow – the game saw 25 million downloads in its first week, but the actual monetary figure is staggering.

According to SuperData [via ESPNApex Legends absolutely obliterated the competition for the opening-month launch of a free-to-play game, raking in an estimated $92 million in revenue since it launched in February.

Congratulation, Respawn!

Credit: Respawn Entertainment

Although the free-to-play model has its downsides, research shows that more players will spend more money on optional extras if the base game is free.

The revenue for Apex next month is sure to be even more impressive thanks to the recent release of its first Season and battle pass.

Both came into play on March 19, with millions of people opening their wallets in order to take part.

Credit: Respawn Entertainment

Earlier this month, Apex Legends announced that it officially hit 50 million players worldwide, making it some serious competition for leading battle royale game, Fortnite.

Whether or not Apex will keep on its winning streak remains to be seen.




Featured Image Credit: Respawn Entertainment