You’d better start asking all those Netflix freeloaders to start coughing up the cash. It sounds like the streaming giant could be about to put its prices up yet again and cash in on our growing obsession with the TV and movies streamed directly into our homes.
Although the likes of Amazon Prime, Hulu, and Now TV all offer their own expansive catalogues of shows and movies, Netflix has reigned supreme since streaming services first took off.
With the likes of Abducted in Plain Sight, Bird Box, Fyre Fest: The Greatest Party That Never Happened, The Umbrella Academy, and Love, Death & Robots, the list goes on and on.
Although the United Kingdom price for the Premium package is usually £9.99, users on the Digital Spy Forum say they’ve seen prices ranging from £10.99 to £12.99 since March 20. Reaching out for comment, Digital Spy has found out that Netflix is testing higher prices across the UK.
As well as the Premium package, the Basic and Standard subscriptions are also seeing an increase in prices. Speaking to the site, a Netflix spokesperson said: “We are testing slightly different prices to better understand how members value Netflix.”
Reassuring that “not everyone will see this test”, the spokesperson also reiterated, “we may never roll out these specific prices beyond this test”.
Still, it’s not great news for those who’ve just had their usual subscription cost jump up nearly a third overnight. The spokesperson also assured disgruntled customers that the goal “is to ensure that Netflix is always great value for money.”
it’s an interesting state of affairs considering everyone is trying to sue Netflix right now. Alongside potential legal trouble for including disaster footage in Bird Box, one NFL star is after the company for its Fyre documentary, and the Chooseco is trying to sue Netflix for $25 million of Black Mirror’s feature-length Bandersnatch.
In January, US customers were more than a little pissed by Netflix putting its prices up. Now, it sounds like it’s the UK’s turn.
I’m not saying I could solve the Madeleine McCann case, but putting my sleuthing hat on, the pricing increase couldn’t be better-timed to pay off some of those Netflix legal costs.
[Featured Image: Netflix]