Someone Has Spent Over $4000 On A Digital Gucci Bag In Roblox

Someone has spent over a whopping $4000 on a digital cosmetic Gucci bag in the popular multiplayer game, Roblox.

Roblox is one of the most financially lucrative multiplayer games of our time. Since 2018, Roblox has been making serious money, and it doesn’t look to be slowing down anytime soon.

According to the financial analytic website Business of Apps, Roblox made $91 million during Q4 2018. Recently, as of Q3 2020, Roblox made $308 million. In 2020 alone, Roblox generated a revenue of $920 with 150 million players each month, and over 33 million players a day.

So, to say that Roblox is one of the most financially successful games of our time is an understatement with user spending regularly being blown through the roof.

Credit: Roblox Corporation

However, it’s the purchase of a cosmetic handbag that has caught the attention of many gamers inside and outside of the Roblox gaming community.

As reported by PC Gamer (via The Fashion Law), one player had spent a mind-boggling $4,115 on a limited edition Gucci handbag.  That’s over $4,000 on a bag they can’t physically use in real life.  To put this transaction into perspective, the real-life version of the Gucci Dionysus handbag sold for just under $3,500.

When this Gucci bag initially became available as DLC as part of the Gucci Garden Roblox Event, the bag cost just 475 Robux (approx. £5). However, the bag was only available for an hour a day over two days. As a result, when the ability to buy the digital bag neared its end, the price skyrocketed to the moon.

Just imagine what you could buy with $4,000 in this day and age. You could buy a gaming PC, a PS5, and Xbox Series X and still have plenty of change.

What are your thoughts on this $4,000 Gucci handbag in Roblox? Let us know across our social media channels.


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Featured Image Credit: Roblox Corporation/Gucci