EA has revealed that The Sims is packing up and moving into the reality show game with a new series called The Sims Spark’d. The TV show will see top Sims players battle it out across a range of challenges in the hopes of winning a cool $100K.

The four-part series kicks off on July 17 and comes from a collaboration between Turner Sports esports and EA.
“The contestants will be given creative challenges to build the most unique characters, worlds and stories, all told through the latest highly successful game in the franchise, The Sims 4,” says a press release.
“Since its inception, The Sims has been a groundbreaking experience, allowing players to create and virtually live out the stories they create in-game. That’s what makes it so special,” said Lyndsay Pearson, General Manager of The Sims franchise.
“That’s also why this show is so exciting. We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”
“ELEAGUE has become a destination for premium gaming content and The Sims Spark’d fits perfectly with our focus on gaming lifestyle and culture programming,” said Craig Barry, Chief Content Officer, Turner Sports. “We look forward to this next phase of our partnership with EA as we showcase its popular Sims franchise on TBS.”

Sims players viewing from home can even compete in special challenges to be in with a chance at being on Spark’d in the future!
The Sims Spark’d presented by ELEAGUE will debut Friday, July 17, at 11 p.m. ET/PT on TBS.
Episodes will continue to premiere weekly on Fridays (July 17, 24, 31 and August 7) at 11 p.m. on TBS. BuzzFeed Multiplayer will be the premiere digital destination, streaming each The Sims Spark’d episode the week after they first air.
Featured Image Credit: EA/TBS