E3 2019 was a remarkable year for lots of reasons, but the biggest reason wasn’t anything to do with games, but more-so the lack of Sony.
Earlier this year Sony announced it would be forgoing its usual E3 press conference, making it the first time in E3’s history that Sony didn’t take the stage.
Video you'll love from around the web
Although there was a lot of sadness from PlayStation gamers both at the time of the announcement and during the even itself, it seems no-one missed Sony more than Microsoft and Xbox did.
Xbox boss Phil Spencer himself admitted E3 isn’t as good without Sony there.
Speaking to Giant Bomb’s Jeff Gerstmann, Spencer said: “I wish Sony was here. E3 is not as good when they’re not here”
100% on the money there, Spencer!
So why wasn’t Sony there?
After announcing it wouldn’t be at E3 2019, Sony’s SIE Worldwide Chairman Shawn Layden said: “The world has changed, but E3 hasn’t necessarily changed with it,” referencing the way that E3 was set-up at a time before the internet.
“We have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year,” said Layden.
“They’re making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers. So retail has really dropped off. And journalists now, with the internet and the fact that 24/7 there is game news, it’s [E3] lost its impact around that…
“With our decision to do fewer games — bigger games — over longer periods of time we got to a point where June of 2019 was not a time for us to have a new thing to say.”
Whether Xbox and PlayStation will both take the stage at E3 2020 remains to be seen. Here’s hoping!
Featured Image Credit: Sony/E3