When it comes to the free-to-play business model you’re going to struggle to find anyone more successful than Epic Games. Despite Fortnite‘s most popular mode technically costing nothing, the company has raked in billions of dollars thanks to microtransactions and the game’s paid Save The World mode. Apex Legends battle pass is going to try and emulate that incredibly clever and popular feature.
So, considering how much of a behemoth Fortnite is, it’s not surprising that new battle royale Apex Legends is taking a leaf out of its book.
Developer Respawn Entertainment has recently released an FAQ which outlines the future plans for the free-to-play game, and some of it sounds remarkably similar to Epic Games’ business model, including seasons, battle pass and more.
Now, Epic Games wasn’t the first company to do this (looking at you, PUBG) but it is the one that comes to mind, especially being free-to-play.
Respawn says: “The Battle Pass is a seasonal system that rewards players with exclusive cosmetic items. These rewards are a mix of exclusive seasonal cosmetics and Apex Packs. Every player can unlock some of these items each season through normal play; those who choose to purchase the Battle Pass can earn everything available that season, around 100 different rewards.”
The FAQ then goes on to confirm that “everything you earn with the Battle Pass is yours to keep, even after the Season is over.”
Each season will last for around three months, and no, Legends will not be included in the Battle Pass. Respawn says “the Battle Pass gives players exclusive cosmetic items and Apex Packs.”
I hope the Apex Legends Battle Pass can stand up to the huge Fortnite one that has been making Epic Games money hand-over-fist…
Apex Legends has kept gamers busy all weekend long, hitting 10 million players in just 72 hours of its launch. Despite originally being “sold” as a Titanfall game, it’s taken less than a week for Apex to shed its Titanfall name in the community, as the battle royale is more than capable of standing on its own two legs.
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Featured Image Credit: EA/Respawn Entertainment.