Dead By Daylight Sold NFTs As DLC Without Informing Previous Buyers

Dead by Daylight developer Behaviour Interactive has announced that it’s been selling NFTs and it has not gone down well. At all.

NFTs (Non-Fungible Token) is a digital asset and gives its buyer real-world ownership of that digital item. An NFT could be digital art, a historic clip, a piece of music and more. NFTs also use the same blockchain technology as most cryptocurrencies. But they’re not considered to be currency.

If you regularly browse social media, it’s very likely that you’ve seen at least one celebrity buy an NFT for a ridiculous amount of money. Well, as reported by Kotaku, the Dead by Daylight developer is the latest to jump on the NFT bandwagon.

Behaviour Interactive has teamed up with Boss Protocol and Crafty Apes to bring you the one-of-a-kind NFTs. According to the Boss Protocol website: “Ten random subscribers to our list will receive a Legendary Pinhead NFT variant from the original 10,000 that includes an alternate costume and grants in-game access to the Hellraiser chapter of the video game Dead by Daylight for PC.

Pinhead Hellraiser
Credit: Entertainment Film Distributors

Judging by the many responses on Twitter, it seems that some may have been led to believe that if you buy the Dead by Daylight Hellraiser NFT, you will also bag yourself a digital copy of the game. However, that is not the case. The most you will get is cosmetic DLC and a “chance” to unlock the game, which sounds a lot like a loot box.

However, fans have not only been expressing their anger on Twitter, but many have also been review bombing Dead by Daylight on Steam in response to the NFT controversy. So, year, I think it’s fair to say that the gaming community isn’t impressed.

YouTube video

What are your thoughts on the Dead by Daylight and Hellraiser NFTs? Let us know your thoughts across our social media channels. The Hellraiser chapter is available now in Dead by Daylight.

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Featured Image Credit: Behaviour Interactive