The campaign by fans to release the Snyder Cut of Justice League was reportedly fueled by fake accounts on social media platforms.
Zack Snyder originally directed Justice League, the big DC universe crossover movie, before he was replaced by Joss Whedon. Fans of Snyder started a campaign to get Warner Bros to release Snyder’s version of the movie. But it’s now being reported that this campaign had fake accounts pushing it online.
Justice League was plagued by production issues, resulting in a film that felt unfinished. It was clear that the movie we got was different from Snyder’s original vision. Fans started the “Release the Snyder Cut” campaign to get a chance to see his version, and it worked.
Zack Snyder’s Justice League was released on HBO Max after enough people demanded it from Warner Bros. But it turns out some of those people asking for it could have been fake accounts.
Reports by Warner Bros
Rolling Stone obtained two reports commissioned by Warner Bros examining the campaign. The publication learned that 13% of accounts pushing the campaign were fake accounts. In addition, they unearthed a report called “SnyderCut Social Media Presence.”
This report reads “After researching online conversations about the Snyder Cut of the Justice League‘s release, specifically the hashtags ‘ReleaseTheSnyderCut’ and ‘RestoreTheSnyderVerse’ on Facebook, Twitter and Instagram” anaylysts detected an “increase in negative activity created by both real and fake authors.”
“One identified community was made up of real and fake authors that spread negative content about WarnerMedia for not restoring the ‘SnyderVerse.’ Additionally, three main leaders were identified within the authors scanned on Twitter, Facebook, and Instagram — one leader on each platform. These leaders received the highest amount of engagement and have many followers, which gives them the ability to influence public opinion.”
So fake accounts were used to spread the campaign, in turn swaying the opinion of others on social media.
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