In news that no-one was expecting, it’s been revealed that high-end fashion brand Louis Vuitton has partnered with Riot Games to release a League of Legends fashion collection.
The French designer is making virtual items for LoL that can be bought via in-game transactions, but if that’s not fancy enough, the designer is also releasing an IRL collection for all those high-fashion League players.
Along with the clothing, a LoL custom-made trophy case will be created in celebration of the game’s annual esports finals, which will take place in Paris in November this year.
Riot Games has confirmed that its partnership with the fashion brand will last for three years, covering the esports scene all the way up to the 2021 finals in North America.
Naz Aletaha, Head of Global Esports Partnerships at Riot Games, said in a statement: “We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event.
“This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris.”
Louis Vuitton CEO and chairman Michael Burke also added: “The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born.
“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”
Featured Image Credit: Louis Vuitton/Riot Games