An unsurprising set of plans.

Is YouTube About To Introduce NFTs To The Platform?

Susan Wojcicki, YouTube CEO, has suggested the video sharing platform is looking into how they can incorporate NFTs.

In her latest letter to creators on YouTube, the CEO wrote about the current state of the site, and some of their plans. This includes YouTube potentially supporting NFTs at some point in the future.

“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” writes Wojcicki in the blog post.

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She noted how they have been following everything to do with Web3 “as a source of inspiration to continue innovating on YouTube.” While there is no general consensus on what Web3 technically is, a big part of it is decentralisation. This means moving off of major platforms that hold all the power, and moving it on to the blockchain.

While blockchain and NFTs are definitely a scam, it is interesting that YouTube is interested in something that actively seeks to move away from it.

Credit: YouTube

Also important to note is that further down in the blog Wojcicki touches on sustainability on the platform. “Climate change is a critical issue for all of us, and this year we’ll increase our support of environmentally-focused creators to amplify positive climate content on our platform,” Wojcicki wrote.

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But most NFTs are not environmentally friendly, a direct contrast to their supposed message on sustainability. This coming from an essential video monopoly isn’t too much of a surprise. But including it in the same post is certainly a choice. 

How NFTs will be integrated into YouTube is unclear, and there was no timeframe as to when it might happen. For now we just have to hope YouTube realises how damaging NFTs are.

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Featured Image Credit: YouTube