Minecraft has spawned one of the biggest waves of IRL merchandise imaginable, so really it was just a matter of time before the Mojang game got its own cereal. If you’ve been waiting for this, then your time is now.
As reported by GamingTrend, Kellogg’s and Mojang have collaborated to bring you the Minecraft Creeper Crunch cereal, which is set to land on store shelves sometime this year. According to the description on the box, the cereal will be “cinnamon flavoured cereal with marshmallow.” Yum!
“With a global audience of over 126MM players per month, Minecraft is bringing the creative, adventurous spirit of its wildly popular game to another platform — cereal!” reads a press release announcing the upcoming breakfast treat.
“Introducing Kellogg’s® Minecraft Creeper Crunch Cereal; a tasty, cinnamon-flavored cereal featuring green square-shaped ‘Creeper Bit’ marshmallows that delivers the vibrant world of Minecraft.”
Buying a box of Creeper Crunch will also offer you some exclusive goodies for your game, as each box includes a redeemable code for character clothing items.
The press release says: “Kellogg’s Minecraft Creeper Crunch Cereal extends a delicious experience beyond the breakfast table! Inside every box is a code that unlocks one of ten in-game clothing items, allowing Minecraft’s users to customize their characters head-to-toe with cloaks, jackets and more!
“Typically only available through purchase, these clothing items offer players a fun way to personalize their characters’ unique style in-game – exciting for any gamer!”
Expect the Kellogg’s Minecraft Creeper Crunch Cereal to absolutely fly off the shelves when it launches in August this year. You’ll be able to get an 8oz. box for $4 or a 12oz box for $5.69 [thanks, GamesRadar]. There’s no word on international release as of yet, so I’m guessing this is going to be a US-only promotion (boo!)
Featured Image Credit: Mojang