It’s no secret that Microsoft has struggled in the Japanese market compared to the likes of Sony or Nintendo. However if you thought that sales in this new generation would be any better, you’d be sadly mistaken, as PS5 has obliterated Xbox Series X sales in Japan.
According to reports from Famitsu [via Gematsu], during the first six days of sale from November 10th to November 15th both the Xbox Series X and Series S sold just 20,534 units in Japan.
The PS5 on the other hand has hold a whopping 118,085 units within just the first four days of sale in Japan, from November 12th to November 15th. This is despite sharing the same shortage of supply worldwide.
Going back into previous generations, the steady decline in sales is clear for the Xbox brand. For example, the OG Xbox sold more than 500,000 console units in Japan during its lifetime.
During the opening days of the Xbox 360 console launch – despite selling 1.6 million units during its lifetime in Japan – the 360 sold 62,135 consoles within its first two days from December 10th to December 11th in 2005.
The PlayStation 3 released nearly a year after the Xbox 360, and to be fair the PS3 did not have the best of starts either. During its first two days of sale, the PS3 only sold 88,443 consoles from November 11th to November 12th in 2006
The last generation is where once again the PlayStation console was the most successful, with the Xbox One continuing with its declining appeal in the Land of the Rising Sun.
During the first two days of sale, the Xbox One didn’t really perform much better than the Series X|S because the Xbox One only sold 23,562 consoles during its first four days from September 4th to September 7th, 2014.
This is in comparison to the PlayStation 4, which sold 322,083 consoles within its first two days from February 22nd to February 23rd, 2014 (again, in Japan).
I would like to say that perhaps the Xbox brand might be more successful than its predecessors in the long run in Japan, but as much as I would like to see Xbox succeed, I believe Microsoft will forever be fighting a losing battle.
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Featured Image Credit: Sony