Puma Is Selling Sneakers Made Especially For Gaming

Puma has unveiled its new shoe, which has apparently been designed specifically for gamers and the pro-gaming scene. The Puma “active gaming footwear” or AGF looks more like a sock than a sneaker, but the company is promising “seamless comfort, support and grip so gamers can adapt to different active gaming modes and game their best.”

Credit: Puma

Naturally the internet has a lot of questions about the sneakers, so Puma’s team head of digital marketing and gaming, Matt Shaw took to Twitter for a little FAQ.

He said: “We developed a console gaming chair with Playseat, and AGF was developed as a compliment to that design work, based on the same ergonomic insights that informed the chair…

“You can imagine people leaning forward in their seats with their elbows on their knees (SEEK/ATTACK), or people reclining backwards with their controllers in their laps (CRUISE/DEFEND). There are a bunch of variations on these positions, all of which we designed for.”

He later added: “AGF was designed to fit the exacting needs of elite esports athletes, who had very specific feedback about the footwear they wear (or don’t) during training and competition.”

Credit: Puma

Sadly they’re not available in the US yet, but in the UK they retail for £80 and $160 in Australia, (around $105 USD).

Speaking of shoes for gamers, if you’ve always dreamed of being a Pokémon master like no-one ever was then you’re going to want to keep your eyes on the Adidas website for its next sneaker drop.

Last year we saw the release of the controversial Dragon Ball Z sneakers from the company, which split opinions thanks to their bold design (hey, I liked them). Now it seems the company is setting its sights on everyone’s favourite Pokémon, Pikachu.

As you can see in the images, Adidas has opted for a much more sleek design than its DBZ collection. These sneakers are almost entirely white, save for a pixelated Pikachu at the back of the shoe. I like to call them Pikashoes.

Personally, I’m a big fan of the interior of the shoe, which boasts a whole heap of pixelated Pokémon that I’d actually prefer to see on the outside of the sneaker.

Featured Image Credit: Puma