Ubisoft Says Steam’s Business Model Is ‘Unrealistic’

Ubisoft has made no secret of its skepticism of Valve and the Steam storefront, and once again the company has fired shots at the platform.

Steam, which takes a huge 30% cut of game revenue to have a title published on its store, is being scrutinised by many in the gaming community – especially now that the Epic Games Store is taking just 12% of its developers’ revenue.

Credit: Valve

Ubisoft has in the past declared that Steam’s 30% cut is the reason why it will not be selling any of its upcoming games through Valve, instead favouring the Epic Store and its much smaller percentage demand.

In an interview with The New York Times, Ubisoft’s vice president for partnerships and revenue, Chris Early, discussed how outdated and out-of-touch with both developers and consumers Steam’s business model is.

Credit: Epic Games

“It’s unrealistic, the current business model that [Valve] have,” Early told the publication. “It doesn’t reflect where the world is today in terms of game distribution.”

The Epic Games Store is still a huge sore point for lots of gamers who are unwilling to leave their Steam libraries in favour of a new storefront.

Despite a slew of ‘Epic Store Exclusive’ games headed to PC only through Epic’s client, lots of Steam gamers and Valve fans are doubling down and refusing to migrate to the new store.

Credit: Epic Games

Amid concerns over security fears and the general dislike for how the Epic Store is run, many gamers are choosing to turn their backs on Epic and its exclusives, in favour of Valve’s Steam.

Credit: Valve

Epic’s next huge exclusive is the upcoming Borderlands 3, which is due out in September of this year. It’ll definitely be interesting to see if and how one of the biggest games of the year might have its PC sales affected by its exclusivity…

Featured Image Credit: Valve