According to an interview with Business Insider, a console reselling company claims to have acquired and resold 3500 PS5s.
Just recently Sony Interactive Entertainment’s CEO Jim Ryan spoke of how PS5 consoles have “absolutely” sold-out worldwide and there were reports of the PS5 obliterating the Xbox Series X in sales in Japan.
In the most part, I like to think that the supposedly record-setting PS5 console sales are from genuine customers wanting to get their hands on the next-gen console.
Sadly however in truth, I know a large chunk of the next-gen console sales are down to resellers aiming to take advantage of both the holiday season and the PS5’s high demand in order to flip the consoles for a profit.
The company reveals in the interview that around 3500 of their subscribing clients have acquired PlayStation 5 consoles through them, presumably at a profit for the company.
The company utilises its employees to acquire goods manually, but they also use bots which have the ability to circumvent online wait times, jump queues and process transactions much faster than any person can.
This process would be performed over and over, thus resulting in vast quantities of PS5 console purchases.
At this time there doesn’t seem to be a way for Sony or Microsoft to counter this problem, because even if only one console can be bought per customer, more accounts will be made.
The issue of console resellers acquiring obscene amounts of consoles has been a problem for years, and over time with the use of bots, their methods have become more advanced and seemingly evolved year-on-year.
Each year the process gets more sophisticated and when one problem is fixed, reselling companies and individuals find new ways to profit. To use a Marvel analogy from the evil Hydra corporation: “If a head is cut off, two more shall take its place.”
It’s likely that this stock issue for both PlayStation 5 and Xbox Series X will continue into 2021 and if you’re currently struggling to get your hands on a next-gen console this is likely to be the reason why.
The topic of console reselling companies is often a touchy subject – especially ones that reportedly have 3500 PS5s – but do let us know how you feel by reacting to our Emoji’s below.
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Featured Image Credit: Sony