The New York Times has purchased the five letter word guessing game Wordle for a “low seven figure” sum.
By now you have probably figured out why everyone is sharing all those square emojis. If you haven’t, it’s because of this simple game called Wordle. And now, The New York Times has announced that it has purchased Wordle for a sum “in the low seven figures.”
In the announcement, The NYT said that their purchase “reflects the growing importance of games, like crosswords and Spelling Bee, in the company’s quest to increase digital subscriptions to 10 million by 2025.”
Wordle will initially remain free, but it has not been specified how The NYT plans to monetise it. Creator Josh Wardle also released a statement on the purchase of Wordle. “It has been incredible to watch a game bring joy to so many, and I feel so grateful for the personal stories some of you have shared with me,” said Wardle on Wordle. “On the flip side, I’d be lying if I said this hasn’t been a little overwhelming.”
Wardle continued to explain how he admires The NYT’s “approach to their games and the respect with which they treat their players.” The Wordle creator also said that he is working with The NYT to make sure players’ wins and streaks will be preserved when it moves over to the publication.
Overall, Wordle does seem like it must have been a somewhat stressful experience to manage. Numerous clones have appeared on mobile app stores. And one person even set up a Twitter bot dedicated to spoiling the following day’s word. While the purchase of Wordle could spell the end of its popularity, it still certainly left its mark.
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