Ubisoft Moves Forward With NFT Plans Despite Backlash

Ubisoft has no plans to stop its NFT plans, despite backlash from players, and criticism from their own staff.

In an interview with Decrypt, Didie Genevois, Ubisoft’s Blockchain Technical Director, spoke about plans going forward. “We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns,” said Genevois. “We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way.

“This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players,” he continued. “We know it is a major change that will take time, but we will stay true to our three principles.” 

The principles, according to Genevois, are to “use the tech responsibly,” to “build a safe environment,” for players to explore how NFTs work, to “only leverage energy-efficient proof-of-stake blockchains,” and “focus on meaningful value propositions for players that benefit their gaming experience.”

However, the launch of Ubisoft Quartz hasn’t exactly proven successful. At the time of tweeting, Apex Legends Senior Character Artist Liz Edwards found that there had only been 15 sales total since launch. The total value of which has amounted to roughly £300.

As well, developers at Ubisoft themselves are not confident in the direction Ubisoft Quartz is taking. So it seems that Ubisoft has looked at the backlash and thought ‘ah, well, we don’t care.’

It is still early days for Ubisoft Quartz. But these early results don’t exactly spell confidence in what is currently the world’s most annoying ponzi scheme.

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Featured Image Credit: Ubisoft